Why Social Media Now Sells Homes Faster Than Property Portals Alone
- Wee Jaunt
- Nov 3
- 3 min read
Another Beautiful home sold by Listed in less than 2 days in Cumnock
When most people think about selling their home, they picture it appearing on Rightmove or Zoopla — and then waiting for the enquiries to roll in.
But times have changed. While property portals are still important, they’re no longer the only place buyers are looking. The truth is, some of the fastest, most successful sales now start on social media — and it’s something we’ve built right into how we work at Listed Estate Agents.
💡 The Way People Search for Homes Has Changed
Today’s buyers are scrolling through property listings while they scroll through everything else — Instagram, Facebook, TikTok. They’re not just searching for a postcode; they’re looking for inspiration — and that’s where great presentation and smart marketing make all the difference.
When a property is shown beautifully and shared in the right way, it stops thumbs mid-scroll. That moment of attention can turn into an enquiry, a viewing… and a sale.
📸 Visual Storytelling: More Than Just Photos
We treat every property as its own brand story. That means:
Professional photography that captures light, space and lifestyle
Video walkthroughs so buyers can imagine the flow of the home
Drone footage to show the setting and surrounding area
“Coming Soon” and “Just Listed” teasers to build excitement before it even hits the portals
This creates a sense of momentum — buyers feel like they’re getting a first look, and that energy often leads to faster offers.
🚀 Social Media Finds Buyers Before Portals Do
Many of our listings get attention before they’re even live on Rightmove. That’s because we target our posts to reach local and active buyers who are already following community pages, local area hashtags, or our own channels.
We often see early enquiries, viewing requests, and even offers coming directly from social media posts — long before the property has had time to rise in the portal rankings.
📍 Real Example: 100,000 Views and a Buyer From London
One of our most striking examples came from a property we listed in Auchinleck. We created a short video tour showcasing the home and shared it across our social media platforms. Within 24 hours, that video had been viewed nearly 100,000 times — reaching audiences far beyond Ayrshire.
The result? A buyer from London fell in love with the property and made the move all the way to the west of Scotland.
It’s a perfect example of how social media connects the right property with the right buyer — someone who would never have found it by scrolling through the usual portals.
🤝 It’s About Connection, Not Just Exposure
The biggest difference? On social media, we can talk to buyers. They comment, share, tag friends, and send messages straight to us — meaning we can nurture interest in real time.
That level of engagement just doesn’t happen on portals, where listings are static. It’s that personal interaction that often sparks momentum, especially when combined with our hands-on approach to every enquiry and viewing.
🏠 Real Results, Real People
From Troon to Auchinleck, our listings consistently gain traction through strong digital storytelling and social reach. Homes that might otherwise blend into portal listings are seen by thousands — generating more enquiries, more viewings, and stronger offers.
It’s proof that when marketing is done properly, social media isn’t just a supplement — it’s a selling tool in its own right.
🔑 The Future of Selling Homes Is Hybrid
We still use major portals — because visibility matters. But the secret to faster, higher-value sales is combining that reach with the storytelling power of social media.
It’s not about choosing one over the other. It’s about doing both — and doing them well.
✨ Thinking of Selling?
If your home has been sitting on the market without much movement, or you’re planning to sell soon, it’s time to see what modern marketing can do.
At Listed Estate Agents, we don’t just list properties — we launch them. With every home we sell, you get:✅ Professional photography, walkthrough video, and drone footage✅ A tailored social media campaign designed to reach real buyers✅ Listings across all major property portals✅ Accompanied viewings and direct buyer follow-up
📞 Book your free, informal valuation today — and let’s start showing your home to the audience that really matters.
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